Digital Performance Partners LP (“DPP,” “we,” “us,” or “our”) respects your privacy and is committed to transparency about how we handle information.
This Privacy Policy describes how we collect, use, disclose, retain, and protect information in connection with our website (www.dpproi.com), dashboards, analytics, retail media optimization, and other digital marketing services (collectively, the “Services”). It applies to visitors to our website, business contacts, clients and their authorized users, and information we process when providing Services to our clients.
1. Our Role in Data Processing
DPP acts as a data controller or business for personal information collected through our website, business development, account administration, and marketing activities. DPP generally acts as a data processor or service provider when processing information on behalf of clients. When acting as a processor or service provider, we process information in accordance with our clients' instructions, our agreements with them, and applicable data protection laws.
2. Scope of Data Collection
Depending on how you interact with DPP and the Services, we may collect or process:
- Business and contact information, such as your name, business email address, telephone number, company, job title, and the contents of inquiries or other communications you send to us.
- Account and authentication information used to access our dashboards or Services, such as an account identifier, business email address, user permissions, login activity, and related security information. Our portal may require a username and password. When a user authorizes DPP to access Amazon information, the user is redirected to Amazon to authenticate. DPP does not receive or see the user’s Amazon username or password, but may receive authorization tokens, permissions, account identifiers, or similar information needed to connect to Amazon and provide the Services.
- Client and platform information made available by clients or through authorized connections to Amazon or other systems, such as advertising, sales, traffic, product, inventory, pricing, campaign, and account information. This information may include hashed or otherwise pseudonymized customer identifiers, postal or ZIP codes, and other data used for measurement or analysis.
- Website and device information collected automatically, such as IP address, browser type, device type, operating system, referral URL, pages viewed, actions taken, and dates and times of visits.
- Billing, transaction, and account-administration records. Payment information may be handled by third-party providers, and DPP does not ordinarily store full payment-card numbers.
- Customer service and support information, including inquiries, comments, requests, and contact history.
We do not intentionally collect sensitive personal information unless it is reasonably necessary for a specific purpose, permitted by law, and appropriately disclosed. Clients are responsible for ensuring that information they provide or make available to DPP may lawfully be processed for the Services.
3. How We Use Data
We use information for purposes including:
- Providing analytics dashboards, reports, retail media optimization, and related Services
- Connecting authorized client accounts and maintaining account access
- Analyzing advertising, sales, traffic, product, inventory, and other business trends
- Operating, maintaining, securing, and improving our Services and technology infrastructure
- Responding to inquiries and providing customer service and support
- Managing client relationships, contracts, billing, accounting, and other administrative functions
- Communicating with clients and business contacts, including about our Services and relevant updates
- Protecting against fraud, misuse, security incidents, and other unlawful activity
- Complying with legal requirements and enforcing our agreements and policies
When DPP processes information on behalf of a client, we do not use that information for purposes unrelated to providing the Services except as permitted by the client agreement or applicable law. We may use aggregated or de-identified information for analytics, benchmarking, service improvement, and other lawful business purposes, provided that the information is not used to identify an individual.
4. Data Sharing & Processors
We do not sell or rent personal information. We also do not use or disclose website information for cross-site targeted advertising.
We may share information with third-party service providers that help us operate our website and Services, such as cloud hosting, data storage, analytics, authentication, cybersecurity, communications, payment, accounting, and professional-service providers. These providers are permitted to process information only for the services they provide to DPP, subject to contractual and legal requirements.
We may provide clients with reports, analyses, dashboards, and other outputs generated from information processed for them. Where appropriate, information is aggregated, de-identified, or pseudonymized to reduce privacy risk.
We may also disclose information if required by law or legal process; to protect the rights, safety, property, or security of DPP, our clients, users, or others; to investigate suspected fraud, security incidents, or unlawful conduct; or in connection with a merger, financing, reorganization, sale of assets, or similar business transaction, subject to appropriate confidentiality protections where applicable.
5. Cookies & Analytics
Our website may use cookies, pixels, local storage, web server logs, and similar technologies. Depending on how the website is configured, these technologies may include:
- Essential Cookies: Required for security, navigation, forms, and basic website functionality
- Functional Cookies: Used to remember settings or support enhanced website features
- Performance and Analytics Cookies: Used to understand website traffic, usage, and performance and to improve the website and Services
- Communications and Marketing Measurement Technologies: Used to understand the effectiveness of our business communications or marketing activities, such as whether an email or website link was opened or used
Some of these technologies may be provided by third parties that process information on our behalf. DPP does not use website information for cross-site targeted advertising. Where required by applicable law, we will request consent before using non-essential cookies or similar technologies. You may manage cookies through your browser settings and, where available, our cookie-management tools. Disabling certain technologies may affect website functionality.
6. Data Security
We maintain reasonable administrative, technical, and physical safeguards designed to protect information against unauthorized access, acquisition, loss, misuse, alteration, or disclosure. These safeguards may include access controls, encryption, authentication measures, monitoring, and data minimization, as appropriate to the nature of the information. Information is aggregated, de-identified, or pseudonymized where reasonably practical to reduce risk. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
7. Data Retention & Deletion
We retain information only for as long as reasonably necessary for the purposes described in this Privacy Policy, to provide the Services, to meet contractual obligations, to maintain business and security records, to resolve disputes, and to comply with legal requirements. Retention periods vary based on the type of information, the purposes for which it is processed, and applicable client instructions or agreements.
When DPP processes information on behalf of a client, we retain, return, or delete that information in accordance with the client agreement and the client’s lawful instructions, subject to legal obligations and routine backup practices. Aggregated or de-identified information that cannot reasonably be linked to an individual may be retained for legitimate business purposes.
8. International Data Transfers & Canadian Privacy Rights
DPP operates in the United States and Canada. Information may be transferred to, stored in, or processed in the United States, Canada, or other jurisdictions where DPP or its service providers operate. Privacy and data protection laws in those jurisdictions may differ from the laws where you live. We use reasonable contractual, technical, and organizational safeguards for cross-border processing as required by applicable law.
For Canadian users, DPP handles personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable Canadian privacy laws. Canadian users may request access to or correction of their personal information, withdraw consent where applicable, or ask questions about DPP’s privacy practices by contacting privacy@dpproi.com.
9. Your Rights
Depending on your jurisdiction and subject to applicable exceptions, you may have the right to:
- Access personal information we maintain about you
- Correct inaccurate or incomplete information
- Request deletion of personal information
- Restrict or object to certain processing
- Request a portable copy of certain information
- Withdraw consent where processing is based on consent
- Opt out of certain uses or disclosures where applicable
- Appeal a decision regarding a privacy request, where required by law
- File a complaint with an applicable privacy or data protection authority
You may exercise applicable rights by contacting privacy@dpproi.com. We may take reasonable steps to verify your identity and authority before completing a request. Where DPP processes information solely on behalf of a client, we may direct your request to that client or assist the client in responding. These rights are not absolute and may be limited by applicable law.
10. Commercial Communications
If you provide your business contact details, we may send occasional marketing, informational, or relationship-based communications. You may opt out of promotional emails at any time by using the unsubscribe link in the email or contacting privacy@dpproi.com. We may continue to send non-promotional communications relating to an existing business relationship, account, transaction, security matter, or legal notice.
11. Policy Updates
We may update this Privacy Policy from time to time to reflect changes in our Services, technologies, legal requirements, or information practices. We will post the updated Privacy Policy on our website and revise the effective date above. Where required by law, we will provide additional notice or obtain consent for material changes.
12. Contact Us
For questions about this Privacy Policy, DPP’s data practices, or a privacy request, please contact:
Digital Performance Partners LP
Email: privacy@dpproi.com
Website: www.dpproi.com
Location: Smyrna, Delaware, United States